We Design. Animate. Inspire.
Our 4 core services
Strategy
Discovery
We identify and explore the advantages your business can adapt to showcase your best. We define and solidify what puts you above the competition so that it is aligned with everything you do.
Purposeful Architecture
We lay the foundation that everything your brand will build upon. Names, visuals, words, and systems that will guide your customers and partners in understanding your values and offer.
Action
We elevate all of the various areas your business touches. The entire customer experience chain is engaged and stakeholders are empowered moving forward.
Design
Visual Identity
We transform everything that you can see. Our team can cover all of your multimedia asset needs: from logo and color palette to imagery and custom-tailored typography.
Voice
We help define your messaging and tone of copywriting that appears through all of your channels.
Experience
We make it easy for customers, users and partners to navigate your design. Our process is rooted in actionable business intent that will simplify user experience and drive growth.
Animation
Inform
We establish expertise with new users and educate existing users by creating long-form informative explainer videos and bite-sized animations.
Attract
We create credibility with potential partners by bringing your vision to life through 2D and 3D visuals.
Promote
We develop eye catching animation to drive attention towards your marketing campaigns and brand awareness efforts.
Change
Guidelines
We equip you with best practices and expertise to navigate everything that comes with a brand transformation.
Culture
We help engage your organization to achieve alignment and drive progress in the same direction through learning material and workshops.
Excellence
We raise the bar across your customer facing departments by defining their standards.
brands that trust us
design consultation
Schedule a complimentary design consultation with our team.By the end of this call, you will have the best course of action with or without our services.We will provide you with best practices and information on how to get the most out of your brand partner.
contact us
If you have an inquiry please contact us below or via email at: info@thehilltopmedia.com
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Made With 💜 In Vancouver
Siber Special Projects, a luxury glazing firm, approached us seeking a comprehensive rebranding strategy to align its visual identity with its long-term vision.Together, we embarked on a creative process that led to the creation of their new name, VUE.Capturing the essence of their excellence in architectural engineering, aesthetic prowess, and precision.
A new view for VUE
To effectively rebrand Siber Special Projects, we focused on unlocking their vision and aspirations for the future.Diving deep, we gained insight into their unique position in the market. We worked to uncover what made Siber Special Projects stand out amongst the competition.
Our exploration found that Siber Special Projects' true essence extended beyond merely manufacturing windows.It became clear that their windows were not just functional elements; they were the catalysts for extraordinary views. It was at this moment our team experienced a breakthrough during a creative session.The phrase, "It's not just a window, it's a view," perfectly encapsulated the company's core value proposition.
Inspired by the concept of creating breathtaking views through their meticulously crafted window systems, we conceptualized the name "VUE." The word instantly resonated with the team and represented the fusion of Siber Special Projects' architectural expertise and the immersive experiences their windows offered.To further enhance the brand's identity, we wanted to infuse a European essence into the name, acknowledging the origins of their production.In French, "VUE" means sight or seen, which aligned perfectly with Siber Special Projects' focus on producing windows that not only frame views but also create remarkable visual experiences.
The rebranding process extended beyond the name alone. We developed a comprehensive strategy to encompass all aspects of the brand, including logo design, visual identity, messaging, and communication materials. The logo design incorporated sleek lines and elegant typography, symbolizing the company's commitment to precision and refined craftsmanship.Once the rebranding strategy was finalized, we worked closely with the VUE team to implement the new brand across various touchpoints. This included updating their website, marketing collateral, signage, and digital assets. The rollout strategy aimed to create excitement and curiosity among their target audience, highlighting the evolution of Siber Special Projects into VUE and reinforcing their reputation for excellence.
A VUE of the future
The rebranding initiative successfully positioned Vue as the premier provider of high-end glazing solutions. The new brand identity resonated with both existing and potential clients, establishing VUE as synonymous with exceptional architectural engineering, exquisite aesthetics, and unparalleled precision. As VUE moves forward, they are well-equipped to expand their market presence, elevate their industry reputation, and realize their ambitious five-year plan.The rebranding of Siber Special Projects into VUE represents a transformative journey that captures the company's unique strengths and distinguishes them from its competitors. The creation of VUE as a name and brand identity perfectly encapsulates their commitment to creating awe-inspiring views through their exceptional window systems. With a refined European vibe and a deep connection to its core values, VUE is positioned for continued success in the high-end glazing market.